Major suit also down to earth sign get along well with APP

There are 84% people use mobile phone to surf the Internet, 3 hours a day, that's 3 hours of a major suit for "marketing prime time", open mobile phone open application, a sign in to your mass message, it is convenient? This is to help? After all, the brand is a kind of "moisten things silently" network marketing mode (i.e. APP) to attract your attention, to watch and purchase behavior, all with a seamless heavenly robe.

If you have only the relationship between luxury brands and new media to stay put, in conventional advertising online fashion show, soft implant, then you can only say that the distance "in this world" too far! Always in high, playing the mysterious, introverted self appointed luxury major suit now have to go under the build their own "cultural Shrine", began to bother playing digital marketing, started the "experience" as the new marketing strategy.

The Internet has become an important channel for luxury goods marketing, according to the 2011 Hurun Wealth Report 84% Chinese, rich mobile phone access to the Internet, the Internet 3 hours a day, the iPhone use rate of more than 70%. For this reason, luxury brands and new media, it is now "a couple", and love is input, including their form of love: get along well with APP is convenient for users to "sign in", a micro film the brand culture to your heart, registered a micro-blog let 50% of China micro-blog control will brand message spread out. Yes, the new media in the Internet age when, if not "advance with the times" can only be "far away."

How to produce the so-called user experience? As America "wired" magazine said "people walking in such a mobile device, which integrates the Internet data, and can tell the person or thing nearby users, because the location change everything!" Enter the mobile Internet era, consumers "position" has become the connection each time moving, simply for the brand only consists of four steps: marketing means, registration effect, namely the integration of mobile, location is life.

For example: in Beijing Shin Kong, open your "street" you will receive from the position information about a major suit flagship store in 10 minutes, and then produce a series of "sign in" benefits, this is the APP effect -- "mobile integration data, position change everything!"

But how to correctly use the APP effect? As Innovation workshop CEO Li Kaifu said: "the common enterprise micro-blog and APP is all the traditional world of make a big move, and completely ignored the needs of users." But we are a series of major suit introduced to user needs as the protagonist, let the commercial appeal play a supporting role of APP products, is absolutely "model case go down special people".