Court unveiled to travel spirit as the theme of the art exhibition

As one of the Shanghai Louis Weedon's grand opening celebration activities, Louis Weedon in the Hang Lung Plaza atrium unveiled to travel spirit as the theme of the art exhibition, to carry forward the tradition and craftsmanship, honor outstanding contribution but also to train travel golden age when Louis Weedon made the travel culture development, which include many show Louis Weedon in the travel culture of an instant classic large suitcase, including from Gaston - Louis Weedon (Gaston-Louis Vuitton) Hotel luggage label collection of travelling around the world, the world come first on the list is the number category.

The overall design concept of the exhibition is reminiscent of the old train station waiting hall, enter them head-on, a projection light tracing, uniformed Louis Weedon "luggage concierge" is waiting for the guests. Enter the first exhibition space, the audience immediately feel far away from city lights, in the darkness of the square space, walls show the "Paris -- Shanghai" great journey Louis Weedon express along the Siberia railway, the Mongolia railway, from Paris via Moscow and China the Great Wall arrived in Shanghai, 9283 kilometers across the scenery along the way the journey of.

Subsequently, the viewer into an early twentieth Century luxury train corridor, in this completely copy the old luxury train corridor space were necessary for all kinds of antique suitcase, suitcase and many other elegant trip. Which also includes a variety of belonging to Gaston - Louis Weedon (Gaston-Louis Vuitton) of private goods, for example, decorated with his famous personal identification Steamer travel bag and so on; in addition, the audience will enjoy the shoe box custom-made (1913) and cosmetics (1926), travel kit, and striped canvas suitcase (in 1888), plaid canvas suitcase (1895), Monogram canvas suitcase (1922), the Royal leather handbag (1910).

Throw the vision to the train window, a charming picture passes over, from Bavaria scenery of Lake Baikal to the audience like in the life journey, gallop in the vast eurasian.

Europe and the United States all star, famous department store Christmas lighting ceremony

Late on November 9, 2013, Paris Lafayette department and Louis Vuitton Louis Weedon holiday window at the lighting ceremony, especially the lighting ceremony in model Loulou Robert rode on an elephant at the scene rang switch.

Officials in the event the Galeries Lafayette CEO Philippe Houze and Louis Vuitton Louis Weedon Nordic President Roberto Eggs, released this season holiday window "The Ball of the Century theme", to commemorate the shop unique glass dome.

Not only the Galeries Lafayette department store held a grand Christmas lighting event, London's Westfield shopping centre specially invited the hottest It Girl Glamor award winner Tyler Swift and sing Christmas lighting.

Crazy fans in the cold night sleeping in the parking lot, just to see the beauty is more talented lighting performance, although Swift only sang 3 songs, including about her feelings and her ex boyfriend "We Are Never Ever still Getting Back Together".

Westfield shopping center general manager Maf Ryan (Myf Ryan) said: "the annual Christmas lighting is an important matter. Our customers are also very pleased to see the international major suit to show."

Bud Ahna (Rhianna) and Justin Bieber (Justin Beiber) have Shepherds Bush Westfield shopping centre Christmas lighting. Reportedly, this year's Ahna was invited to offer 5 millions of pounds in Europe's biggest city shopping center Stratford Westfield shopping centre to Christmas lighting.

New color go youth Louis Weedon Boston cylinder

After last year's debut in August, this comes from Boston cylindrical bag series of spring and summer was finally officially on sale. Bag on a Damier canvas bag material to build, and with the brand new Damier Masai famous checkerboard pattern shows.

Louis Vuitton Louis Weedon in recent years and Home Furnishing travel concept inspired, bag can be directly folded in design, convenient for the bag in the trunk, took it to the overseas holiday.

While the package design is light, but also contains material excellent material, such as the use of small details part oxhide. In addition to the above the orange, the bag also have blue, black, and red wine, suggestions for $1075.

Checkerboard storm break more modern English accent

Yellow and white, black and white, Louis Vuitton in spring 2013 show up a checkerboard storm, Damier geometric patterns with concise, straight tube dress very sense of architecture, the stars have also put on the red carpet, Kristen - Dunst chocolate color cell lines long dress, Jessica - Alba's black and white plaid dress...... Which one do you like best?

Lift check we first thought is a vintage Scotland grid, all full of British descent to the full street sense. But this season Louis Vuitton breaks through the traditional British pattern, the checkerboard elements of classical cleverly used in fashion design, either hollow or perspective shows the urban modern sense.

Hot mom Jessica Alba this black-and-white dress at the Golden Globe Awards red carpet made eye, straight skirt design highlight the body curve, skip the knee length also cooperates with exquisite figure Jessica be just perfect.

Hailee Steinfeld rules of small Plaid Qing Xinming fast, translucent design highlights the modern sense of the white part of the small arc neckline design connotation, elegant, dignified and beautiful youth lively cut.

Major suit also down to earth sign get along well with APP

There are 84% people use mobile phone to surf the Internet, 3 hours a day, that's 3 hours of a major suit for "marketing prime time", open mobile phone open application, a sign in to your mass message, it is convenient? This is to help? After all, the brand is a kind of "moisten things silently" network marketing mode (i.e. APP) to attract your attention, to watch and purchase behavior, all with a seamless heavenly robe.

If you have only the relationship between luxury brands and new media to stay put, in conventional advertising online fashion show, soft implant, then you can only say that the distance "in this world" too far! Always in high, playing the mysterious, introverted self appointed luxury major suit now have to go under the build their own "cultural Shrine", began to bother playing digital marketing, started the "experience" as the new marketing strategy.

The Internet has become an important channel for luxury goods marketing, according to the 2011 Hurun Wealth Report 84% Chinese, rich mobile phone access to the Internet, the Internet 3 hours a day, the iPhone use rate of more than 70%. For this reason, luxury brands and new media, it is now "a couple", and love is input, including their form of love: get along well with APP is convenient for users to "sign in", a micro film the brand culture to your heart, registered a micro-blog let 50% of China micro-blog control will brand message spread out. Yes, the new media in the Internet age when, if not "advance with the times" can only be "far away."

How to produce the so-called user experience? As America "wired" magazine said "people walking in such a mobile device, which integrates the Internet data, and can tell the person or thing nearby users, because the location change everything!" Enter the mobile Internet era, consumers "position" has become the connection each time moving, simply for the brand only consists of four steps: marketing means, registration effect, namely the integration of mobile, location is life.

For example: in Beijing Shin Kong, open your "street" you will receive from the position information about a major suit flagship store in 10 minutes, and then produce a series of "sign in" benefits, this is the APP effect -- "mobile integration data, position change everything!"

But how to correctly use the APP effect? As Innovation workshop CEO Li Kaifu said: "the common enterprise micro-blog and APP is all the traditional world of make a big move, and completely ignored the needs of users." But we are a series of major suit introduced to user needs as the protagonist, let the commercial appeal play a supporting role of APP products, is absolutely "model case go down special people".